What I am really talking about is that feeling of accomplishment you get when you put in a full string of words in your Google search bar and accurate and relevant results are instantly returned. Now of course Google, and the many other browsers get a lot of credit for this too, but so do the web sites that do a great job of search optimization. From great product descriptions to relevant and timely content, sites that are continuously working to improve their content get high marks and great conversion rates.
I recently ran across this article that helps websites to improve SEO and customer satisfaction too. How to Generate Content Ideas For Your Site provides concise tips and and useful tools to help you make small changes that provide customers with better ways to find just what they are looking for.
My favorite is a great site called Wordtracker Labs. They have a Wordtracker Keyword Tool that lets you put in one single word and find out the most popular search strings that are relevant to your topic. It helps you identify trends and new ideas with just one quick search. Talk about easy!
Now I am going to try my luck with wishing for those brownies. Happy searching!
